Apr 7, 20225 minPaperboat: Redefining Memories with Refreshing Ethnic Drinks The ready-to-drink market in India is huge. Paperboat went above and beyond to make sure traditional drinks are available easily.
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Jan 11, 20226 minWhy do you build a strong brand equity? Brand equity – Definition, Importance and MeasurementBrand awareness and image results in deriving the important parameter for an organization – Brand Equity.
Jan 6, 20223 minBrand Personality: Like Human, Like BusinessIt is important for companies to accurately define their brand personalities so they resonate with the appropriate consumers.
Dec 7, 20214 minHow To Create Brand Positioning Brand positioning is a marketing technique that helps businesses separate themselves from competitors. It is defined as the space a firm con
Dec 6, 20214 minHow Do You Define Branding? What Are The Important Elements Of Branding?Branding is defined as the steps and strategies involved in creating a perception of a brand and its products/services.