Apr 7, 20225 minPaperboat: Redefining Memories with Refreshing Ethnic Drinks The ready-to-drink market in India is huge. Paperboat went above and beyond to make sure traditional drinks are available easily.
Apr 6, 20224 minBuild a holistic Brand Experience for enhanced visibilityBehavioral responses such as feelings, emotions, experiences, and cognition elicited by a consumer when they interact with brand touchpoints
Jan 6, 20223 minBrand Personality: Like Human, Like BusinessIt is important for companies to accurately define their brand personalities so they resonate with the appropriate consumers.
Dec 7, 20214 minHow To Create Brand Positioning Brand positioning is a marketing technique that helps businesses separate themselves from competitors. It is defined as the space a firm con
Dec 7, 20215 minHow Should You Develop A Brand Image? Why Is It Important To Have A Strong Brand Image?Brand Image can be defined as the impression of the brands in the minds of the audience. It is perceived by the audience based on their inte
Dec 6, 20214 minHow Do You Define Branding? What Are The Important Elements Of Branding?Branding is defined as the steps and strategies involved in creating a perception of a brand and its products/services.